Lead management software · India
Your reps have
enough leads.
They need the order.
Leadkaun grades every lead A–F, ranks one queue per rep, and prices the revenue going cold, so the next call is decided before anyone opens a screen. It runs alongside the CRM you already have.
- Live the same day
- Free tier, no card
- Runs alongside your CRM
The whole idea
Pipeline problems look like a shortage of leads.
They are almost always a problem of order.
The product
This is the whole thing. Have a look around.
The screens below are the ones you sign in to, on sample data. Move between them with the sidebar. Every name and rupee figure is invented for the demo.
Priority Queue3Priority Queue
Quick stats
| Lead | Value | Grade | Open | ||||
|---|---|---|---|---|---|---|---|
PS Priya SharmaNext Sunrise Realty | Asked for pricing on WhatsApp | ₹42L | A | Call now | Website form | 4m ago | |
RM Rahul Mehta Apex Capital | Replied, wants a walkthrough | ₹28L | A | Call now | Google Ads | 22m ago | |
VD Vikram Desai Deccan Motors | Booked a site visit | ₹15L | B | Follow up today | Website form | 1h ago | |
RI Rohit Iyer Nashik Agro | Went quiet after the first reply | ₹22L | A | Call now | Referral | 31d ago | |
KM Kavita Menon Trivandrum Homes | Site visit booked, no follow-up | ₹17L | A | Call now | Website form | 24d ago | |
SJ Sameer Joshi Indore Plastics | Asked for a revised quote | ₹11L | B | Follow up today | Google Ads | 19d ago | |
FS Farah Sheikh Hyderabad Tutors | Two replies, then silence | ₹8L | B | Follow up today | Facebook Ads | 16d ago | |
AR Anjali Rao BrightEdu Institute | Downloaded the brochure twice | ₹9L | B | Follow up today | Facebook Ads | 2h ago | |
AN Arjun Nair Kochi Exports | Opened the quote, no reply | ₹6.5L | C | Nurture | Referral | 5h ago | |
NK Neha Kulkarni Sahyadri Clinics | Enquiry from a listing site | ₹1.2L | C | Nurture | Listings | 9h ago | |
IK Imran Khan Metro Logistics | No response in nine days | ₹3L | D | Light touch | Trade fair | 2d ago | |
SP Sneha Patil Pune Interiors | Number unreachable | ₹85K | F | Archive | Bulk import | 6d ago |
Showing 1–12 of 12 leads
01 · What actually breaks
Three failures, none of which show up on an activity report.
The best lead is not the newest one
Enquiries arrive from IndiaMART, a website form, a hoarding, a referral and three different WhatsApp numbers. The inbox sorts them by arrival time, so that is the order they get called in. Arrival time is not a measure of anything.
Nobody notices a good lead going cold
A rep gets busy and a strong enquiry slips down the screen. There is no moment where it turns red. It simply stops being visible, and three weeks later nobody remembers it existed.
Monday review argues about effort
Activity reports count calls, so the meeting becomes a debate about how hard people worked. The question worth asking did we call the right leads first, is not on the sheet.
02 · What Leadkaun does
Grade it. Rank it. Recover it.
Every lead scored the moment it lands
Three independent 0–100 reads, Fit against the customer profile you set, Intent from live signals, Quality from whether the record can be trusted, combine into one letter.
One list per rep, re-ordering itself
The queue re-ranks as signals arrive and sinks leads whose intent has decayed. A rep opens it and works top-down. There is no triage step.
The money still on the table, in ₹
Stale leads carry a rupee value and roll up daily, so a manager opens the morning on a number rather than a feeling.
03 · The grade
We publish the weights. That is the whole argument.
A grade a rep cannot interrogate is a grade a rep ignores. So the thresholds are fixed, identical for every account, and printed here, which means two managers comparing notes are reading the same scale.
Read the full methodologyFit
0–100
Industry, state, business type, decision-maker role and budget band, the profile you configure.
Intent
0–100
Source strength plus signal events. Decays as a lead goes quiet, floored at where it started.
Quality
0–100
Phone and email validity, completeness, duplicates. Caps the grade rather than averaging into it.
Thresholds
- Grade A
- Fit ≥ 65 · Intent ≥ 60 · Quality ≥ 60
- F guard
- Quality < 20 forces F, always
- Decay
- −3 / day after 28 days of silence
- Weights
- Fixed and identical for every account
04 · The product
Every module reads the same three scores.
05 · Alongside your CRM
Keep the system of record. Add the decision layer.
Nothing here asks you to migrate. Your CRM stays the record of what happened; Leadkaun decides what happens next.
Your CRM
Leadkaun
Records what happened
Decides what happens next
A single opaque lead score
Three visible scores and a published threshold
Good leads age out unnoticed
Intent decays, so the queue stays honest
Priority is whatever the rep last opened
One ranked list, re-ordering as signals land
Reviews argue about activity
Reviews open on the rupees at risk
06 · Where it is used
Built for how Indian B2B actually sells.
07 · In their words
Nobody switches over a feature. They switch over one lead they lost.
Before
Forty portal enquiries a day, and the one we called first was whoever had messaged most recently.
“We were never short of leads. We were short of an order to work them in. The first morning the queue told us to call a site visit from nine days ago before any of the fresh ones, and that settled an argument we had been having for two years.”
Mandar Deshpande
Director of Sales, Vaastavik Realty
Pune · Real estate
08 · Pricing
Flat per account. Never per seat.
Per-seat pricing makes teams ration logins, and rationed logins corrupt the very accountability data the product runs on. So adding a rep does not change the bill.
09 · Questions
The ones we actually get asked.
10 · Ready when you are
Find out what your pipeline
has been hiding.
Import a CSV, watch every lead grade itself, and see the order your team should have been working in. Free tier, no card, live the same day.
Free ₹0 · Starter ₹2,999 · Growth ₹7,999 · Scale ₹19,999 · flat per account